This book primarily discusses one major mystery all businesspeople struggle with and aspire to conquer. The intangible perception of what customers and future customers feel about you and your establishment. Through 'Business Analysis" (kind of a performance review) you will discover your strengths and weaknesses and thru discovery you will be able to adjust your customers perception.

Remember: "One of the most powerful aspects of service:

 BEING DIFFERENT"

Jeffery Gometer